Windows Mobile vs Android, the battle for third place!

| July 9, 2010 | Reply

With all the hype this year in the smartphone community (Iphone 4, New Android Devices, Windows Mobile 7 series announcement), not to much has actually changed in the smartphone leaderboard.  RIM and its blackberries has kept the number one spot, followed by Apple in the two spot, then Microsoft third, and Android in last. But with Microsoft’s recent failures such as the Kin series debocile and Windows Mobile 6.5.3 being an outdated and clunky OS, Android has picked up significant ground on the third place giant.  Android is now nipping at the heels of third place, and many think that it is just a matter of time until we see Android take third and start to challenge the leaders.
Recently ComScore came out with some new numbers on the smartphone wars (see graph) CNET said:

During the three months from March to May, 49.1 million consumers in the U.S. owned smartphones, reported ComScore, an 8.1 percent jump from the prior three months. Of those, BlackBerry maker Research in Motion led the market with a 41.7 percent share, followed by Apple with 24.4 percent and Microsoft with 13.2 percent.
Google’s 13 percent share kept it a shade behind Microsoft, its Android platform was the only one in positive territory with a market share gain of four percentage points, or almost 45 percent, from the prior three months.
Source CNET article.

With all that being said, RIM and Apple still hold a commanding lead in the market, that we shouldn’t see threatened anytime in the near future.  In my opinion what we are seeing is a battle for third, between Microsoft and Google. 

When comparing the two platforms its easy to see why Android is gaining and Microsoft is losing.  The Android OS is evolving at breakneck speeds and offers an amazing variety of devices, from high end to affordable (see HTC Evo and Motorola Droid).  They also have a growing marketplace that has thousands of applications and a large group of developers putting new applications out daily. 

On the Microsoft side you have far  less glamorous devices (see HTC Imagio and HTC HD2), the horrific Kin series (already discontinued), a small and relatively clunky marketplace, and an OS that is less than user friendly in Windows Mobile 6.5.3.  

This battle is far from over though.  Microsoft looks to score big with the upcoming Windows 7 series, and Android is pushing out its newest OS 2.2 Froyo to devices as well.  Also Android rumors of “Gingerbread” coming around Christmas.

So stay tuned folks, this battle is just beginning…..

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