Well, it seems the battle has begun. The big three networks are blocking Google TV access to their content. No surprise to me, everyone wants to get paid for their services, right? Well, I think they are going about it wrong. Google TV will be (is) the next huge thing and will eventually be the standard in our homes. How can you not want it? Watch TV and surf at the same time? Priceless. But not so priceless when it comes to NBC, ABC and CBS. They want their cut too. In my mind, cutting access is not the way to go about it. They are currently in discussions to get things worked out and I’m sure Google has the check book at the ready but the networks need to think partnership rather than bans. As soon as they announced Google TV, everyone should have been clamoring to tailor a specific feed or network path for the application. Make it so that the feed for Google automatically brings up the network website or run an add stream…..just be involved but make it work for you.
Well, that didn’t take long. Just as the Logitech Revue is delivered and the Sony TVs and Blu-Ray player were announced, some of the main broadcast networks decided to block their content from the service. ABC, CBS and NBC have all blocked access to content on their web pages from the Google TV devices.
This is just another sign that the networks mentioned have not caught up with the rest of us technologically. They are still living in a time when consumers were required to go to the TV Guide to see what’s on; a time when we only had one platform to watch their shows on. That time is over and these networks need to realize that.
In the end, after all the handshakes and meetings, golf outings, anonymous gifts, and whatever other schmoozing goes on, Google TV content will be the new standard. How can it not be, its Google.
Category: Tech News
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I’ve been a gearhead my whole life. This lead me to product and electrical design for a major auto maker. My love for design, computers/electronics and tinkering with gadgets forced the purchase of a smaprtphone when they first came out. I’ve stepped up through the ranks, WinMo, Blackberry (still have my Storm) and now an Android device. While using the Storm, I was a huge fan of themes, which brought me to WJDDesigns. I was honored to become part of this great team and could not be more proud to now be developing my own themes. I hope you enjoy what this team and our site has to offer.