Google Goggles Marketing Experiment Hopes You Embrace it

| November 16, 2010 | Reply

One application I love and use it to mess around with because I think the technology is amazing that runs “Google Goggles.” What is Google Goggles? Goggles is an application that lets the user take a snapshot of any type of picture,ad,structure, or anything around you and analyzes it to pull up information about what you just snapped. Imagine walking around france for the first time and you want your party to meet you near a statue but you don;t know what the statue is even called or where your located Goggles with examine a picture you just took of it and show you tons of information that will help you guide your party to you using maps. Now they are advancing in the ad placement by letting users snap different ads which will then lead the user to a special website devoted for mobile content all by using the goggles gateway. To better understand what is coming to goggles, take a peak below at Google’s official blog.

About a year ago, we launched Google Goggles, an app that enables people to search the web by taking pictures with their mobile devices. Since then, people have used Goggles to search for information about lots of different things: famous paintings, landmarks, products and much more.

Today, we’re announcing a Google Goggles marketing experiment. We’re working with five brands—Buick, Disney, Diageo, T-Mobile and Delta Airlines—to extend some of their offline marketing to the mobile web. They have “Goggles-enabled” some of their print ads, movie posters and other media. When users take pictures of these with Google Goggles, they will be recognized by the app, and users will have the option of clicking-through directly to a mobile destination from the brand.

For a closer look at these specific campaigns, take a look at our video:

We developed Google Goggles so that people could more easily explore the world around them with a mobile device. In this experiment, we’re applying the same principles, and the same technology, by “Goggles-enabling” advertisements and other media, and offering to link people to the mobile sites from these brands.

When you scan this “Goggles-enabled” Buick ad with Google Goggles, you can connect directly with Buick’s mobile experience. Click the image to enlarge.

To interact with these experimental campaigns, download Google Goggles from the Android Market or get Google Mobile App for iPhone from the iTunes store, and look for advertising and products from companies in the video above and others that are coming soon.

Source : Google Blogs

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Category: Android News, Mobile News

About the Author ()

I am the Owner/Founder of WJDDesigns.com & GizmoNinja.com , I was born in to a world that was emerging on the frontier of technology. Within time I self taught himself everything from coding to graphic design and wanted to bring my creations to the public by the masses. With the new growing world of mobile applications I could achieve just that. I am always looking to learn something new and provide the best service and information I can. I am really a cool and calm type of guy who is more of a lounge party setting then going to the loudest rock concert ever. When I go out to eat at fancy places the ambiance is what I comment on first, if the ambiance is poor then my food doesn’t go down as good. I look at everything around me that has different shapes and colors which creates ideas I use in my everyday projects. I try to live life to the fullest when life dishes out free time. I love to teach everyone I know who isn’t as tech literate as myself and give them more information to better their decisions. The progression in technology is life, it’s my life.