Netflix adds Watch Instantly Only plan, Screws Disc Lovers For Another Buck

| November 22, 2010 | Reply

Netflix announced a new streaming only plan which will allow unlimited streaming of TV shows and movies for $7.99 a month.  Previously, a customer had to subscribe to the $8.99 Single Disc plan or higher in order to have unlimited streaming services.  The mail-order DVD giant is also increasing the cost of the unlimited disc plans by $1 a month or more.  Netflix reports that there is enough demand for streaming content at this point that they are not going to offer a DVD only plan.  Think you are going to change your current plan to the new streaming only one, or are you going to hang on to your physical media for dear life? Sound off in the comments!

First, we are now offering a new $7.99 a month plan which lets you instantly watch unlimited TV episodes and movies streamed to your computer or TV. This plan does not include any DVDs. All the titles you can watch instantly on your current plan are also available on this new plan, and as a reminder, not all titles on DVD are available to watch instantly. This new plan is available immediately – if you’d like to switch to this new plan at any time, simply visit Your Account.

Second, we are increasing the prices on our unlimited plans that offer both watching instantly and DVDs by mail. On our two most popular unlimited plans – the 1 DVD out at a time and 2 DVDs out at a time – the price is increasing by $1 a month. We’ve also included below the changes on all the plans. To see how these changes impact your Netflix account, visit Membership Details.

Why the changes? Our selection of TV episodes and movies available to stream has grown dramatically, and as a result most members want us to deliver unlimited TV episodes and movies two ways: streaming instantly over the internet plus DVDs by mail. The price increase will allow us to continue to offer the popular plan choice of unlimited TV episodes and movies streaming instantly along with unlimited DVDs. The new plan, which does not include DVDs, is a great option for the increasing number of members who only want to watch instantly. The $7.99 a month price reflects no DVD shipping costs on this plan.

You might also wonder why we haven’t introduced a new plan that includes only DVDs by mail. The fact is that Netflix members are already watching more TV episodes and movies streamed instantly over the Internet than on DVDs, and we expect that trend to continue. Creating the best user experience that we can around watching instantly is how we’re spending the vast majority of our time and resources. Because of this, we are not creating any plans that are focused solely on DVDs by mail.

To avoid any confusion, here are the new prices on our plans:

Source: The Netflix Blog

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I am a tech and gadget nut who loves talking about and debating new technology. I love learning about how tech can change and shape our lives in today’s society.