Disney getting more technical to help long lines

| December 29, 2010 | Reply

Anyone who has been to a major theme park recently know and hate the long lines for the best rides. Well Disney and all its magic are helping those long lines become not so bothersome. Something I was not aware of as I’m sure most of you are too, under Cinderella’s Castle in Orlando Disney operates at all times during park hours a “nerve center” which shows and monitors you while you wait in line. Guests are color coated on the screen to show Green, Yellow, and Red which indicates how long the guest has been waiting (pretty cool if you ask me). All this information is gathered and used to update maps around the park as well as on certain GPS apps guests maybe using to get around the park.

With all the new tech being deployed at Disney World park they are now able to analyze flight info,and hotel reservations which they cross-reference with last years totals to help ease ride congestion and make more rides/attractions available to visitors. compared to only being able on average to visit 9 attractions last year guests have now been able to see up to 10 on average out of 40! Not bad for just one year improvement.

The future of tech at Disney doesn’t stop there. They plan on implementing NFC chips built into wristbands to help pay for items, as well as making it easier for mascots to remember and greet guests by name the next time they see them!! Anyone been to Disney Land or Disney World lately and seen any of these new techs implemented? Drop us a comment and let us know.

Before the advent of smartphones and video games, Disney World bosses didn’t think too much about queues. But now that everyone’s impatient—and tweeting that impatience—they’ve employed heaps of new tech to track and organize growing lines for rides.

Underneath the Cinderella Castle at Walt Disney World in Florida, there’s a “nerve center” which has rows of TVs showing queues of people in either green; yellow or red outlines; denoting the time periods they’ve been waiting. Video cameras trained on queues feed the information into this underground fun-bunker, and overlay it with digital park maps.

While there will always be queues—you could argue that a line of people shows the ride is popular, therefore encouraging you to join the end of it—Disney honchos do try to keep people happy while waiting, claims the NY Times. They can either send more boats to collect you, if you’re waiting for the Pirates of the Caribbean ride for example, or radio in to one of the mascots to amble over and entertain. Video game stations by Space Mountain help while the time away, and an iPhone app gets people to where they’re going faster, thanks to GPS-enabled directions.

Disney World might look like just a theme park, but behind the scenes they have staff analyzing hotel reservations and flights, cross-referencing the data with previous years’ attendance, so they know how many rides can expect to be in use. In the last year, thanks to all of this tech they’ve employed, the average customer has been using 10 of the 40 rides available—prior to the last 12 months, it was just nine.

In the future, though, Disney is expected to use some more “magic” with its customers, with NFC built into wristbands for paying for items, as well as allowing mascots to remember and greet returning customers. It’s not quite Tinkerbell levels of magic, but isn’t technology almost there, when you think about it? [NY Times]

Send an email to Kat Hannaford, the author of this post, atkhannaford@gizmodo.com.

Source: Gizmodo

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Category: Tech News

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