Google Invades Portland with NFC Chips

| December 10, 2010 | Reply

Google is everywhere now a days with all these updates including the Nexus S phone. The Nexus S phone uses NFC (Near Field Communications) which allows the user to scan specialized bar codes or ads that the business can make for promotion which allows the user after scan to be sent to a webpage made specifically for that ad. Although you have to program a chip that is located inside these ads it is a very cool way to make people visit specially designed business pages. I hate the look of QR codes and love where they are heading with this look. They are testing this out to local big businesses in Portland, Oregon as of right now. Would you ever use these things at all? Tell us below after checking out more of the story from Engadget and the video from Google themselves explaining the technology of NFC.

Yelp may be the raconteur of restaurant recommendations and Foursquare the cardinal of check-ins, but Google has an ace up its sleeve: NFC chips. The company’s embedded near-field communications chips into each and every one of these “Recommended on Google Places” window stickers, which you’ll be able to trigger with a shiny new Nexus S — just hold your handset up to the black dot, and voila, your phone gets a “tag.” Google’s now distributing the signs on a trial basis to Portland, Oregon businesses as part of a larger Google Places kit, though it doesn’t explain how (or if) they’ll be able to program the chips. Either way, if you own a hot new joint in Portland, you might as well give it a spin. Find the sign-up form at our more coverage link, or peep a Nexus S doing its thing after the break.

Source: Engadget

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Category: Android News, Mobile News

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