Motorola hates custom ROMs… well kind of

| January 19, 2011 | Reply

Today has been a wild day to say the least for Motorola. This morning a very  “disturbing” comment was made by a Motorola employee in regards to a new YouTube clip of the upcoming Motorola Atrix 4G. More than one user asked what I’m sure is on all rooted users right now… is the Bootloader going to be locked? Well a Motorola rep chimed in and had this to say…

@tdcrooks if you want to do custom roms, then buy elsewhere, we’ll continue with our strategy that is working thanks. – motorola 2 days ago

Wow.  We know that Motorola has taken a strong stance against rooting and custom ROMs, but a remark that popped up this week from their YouTube account manager is somewhat shocking.  When the subject of avoiding the new Atrix 4G because of a potentially locked bootloader was brought up in the comments of one of their new ads, the response generated was not exactly positive and basically told anyone who is wanting to feel like the real owner of their device, to look “elsewhere.”

@tdcrooks if you want to do custom roms, then buy elsewhere, we’ll continue with our strategy that is working thanks. – motorola 2 days ago

Seriously, that’s how you represent yourself to current customers?  I understand that they have sold a bajillion phones over the last year, but man, this isn’t exactly the stuff we like to see from a company that thanks to an open mobile OS, has risen from the dead.  As one of the biggest Moto supporters on the planet, but also one that loves freedom, this sucks.  The Atrix and BIONIC are amazing devices and I’ll likely have at least one of them, but comments like these make it even easier to start focusing on the un-locked love that is HTC.

Talk about someone who needs a little more customer service training! Sure us rooted users that like to take full advantage of our phones and put custom ROMs and be able to take off some of the “bloatware” that Verizon and Motorola and are a very small segment of the buying crowd but as Droid Life put it… we are the ones who are buying multiple phones a year! Sure you can have our small segment “buy elsewhere” but if I remember a couple of years ago that stance was what almost put Motorola out.

I can understand both sides as I’m sure a lot of phones are being sent back to Verizon/Motorola after a simple mess up from a user trying to root and apply a ROM but not giving the option and being as blatant and stating it as such gives customers a bad taste in their mouth.

Motorola a couple of hours later released a statement after the internet went on fire against Motorola posting the response from their YouTube account manager…

Motorola - We apologize for the feedback we provided regarding our bootloader policy. The response does not reflect the views of Motorola.

We are working closely with our partners to offer a bootloader solution that will enable developers to use our devices as a development platform while still protecting our users’ interests. More detailed information will follow as we get closer to availability.

By now, many of you have seen the recommendation that a Motorola YouTube admin made to a user who inquired about using a custom ROM on a future device.  Well, the idea of buying “elsewhere” didn’t sit nicely with one of Droid Life’s readers, prompting them to head over to Moto’s Facebook page to see if they would be willing to clarify this wild YouTuber’s remarks.  Sure enough, they did.

Motorola - We apologize for the feedback we provided regarding our bootloader policy. The response does not reflect the views of Motorola.

We are working closely with our partners to offer a bootloader solution that will enable developers to use our devices as a development platform while still protecting our users’ interests. More detailed information will follow as we get closer to availability.

This doesn’t exactly scream, “We’re unlocking this puppy!” but it does interest the heck out of us.  A “development platform” could mean a variety of things and we’re not exactly holding out hope that we’ll see the freedom that we all enjoyed with the OG DROID, however this is a much more acceptable tone.  We’ll be all eyes and ears when that detailed information is finally released.

Cheers sc4fpse!

Now that last part of the statement has me a little excited. Hopefully Motorola holds true to their words and are currently in talks with their “partners” to offer a bootloader solution that wull enable developers to use our devices… while still protecting our users’ interests.”

What do you think of the little mess Motorola got them selves into today? Think locked bootloaders are a good idea? Drop us a comment below and let us know!

Source: Droid LifeDroid Life

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Category: Android News, Mobile News

About the Author ()

Co-owner and Editor-in-Chief of GizmoNinja.com.

During the day I work in graphic design and also do photography. By night I try to play with programming and code of all different types. I love the opportunity to write for the site and hope to see it grow as time goes on.