It’s now official, former Microsoft executive and current Nokia CEO Stephen Elop has combined his past experience with his future in what he calls a “broad strategic partnership” between Nokia and Microsoft. Windows Phone will become Nokias “principal smartphone strategy”, bringing to their phones the likes of Bing, Office, Xbox Live, and more. Nokias current offerings like Ovi Maps and their content store will be integrated into Bing and the Marketplace, respectively.
In an open letter by the two companies gives more details of the partnership and says that “There are other mobile ecosystems. We will disrupt them. There will be challenges. We will overcome them. Success requires speed. We will be swift. Together, we see the opportunity, and we have the will, the resources and the drive to succeed.”
This is already leading to some interesting feedback from the likes of Google, as some banter was seen between Vic Gundotra and Stephen Elop via middleman “cheureux”, seen below.
So to quickly recap;
• Bing will power Nokia’s search services across Nokia devices and services
• Microsoft adCenter will provide search advertising services on Nokia’s line of devices and services.
• Nokia Maps will be a core part of Microsoft’s mapping services.
• Nokia’s extensive operator billing agreements will make it easier for consumers to purchase Nokia Windows Phone services in countries where credit-card use is low.
• Microsoft development tools will be used to create applications to run on Nokia Windows Phones
• Microsoft will continue to invest in the development of Windows Phone and cloud services so customers can do more with their phone, across their work and personal lives.
• Nokia’s content and application store will be integrated with Microsoft Marketplace
What do you guys think of this? Is a WP7 Nokia device something you’ll be looking for, or will you be clutching to Symbian while you still can? Let us know in the comments.
Category: Tech News
About the Author (Author Profile)
Hamilton, Ontario, born and raised. I’m the oldest of two, really into the tech scene. Like my Macbook, Live for my Xbox 360, and LOVE my phones. I work for a large Canadian Telecomm company by day, and a Gizmo Ninja editor by night. I’ve jumped around every mobile OS I can get my hands on, including Symbian, Windows Mobile, WP7, BlackBerry, iOS, Android, etc. Current devices include the HTC Desire Z, HTC Desire HD, Motorola Milestone, HTC HD7, LG Optimus Quantum, and my daily device is my Motorola Atrix.