On February 3rd the iPhone was finally made available via pre-order from Verizon’s site starting at 3AM EST. The initial pre-order lasted just over 2 hours before Verizon pulled the plug due to the high volume. Customers that were unable to get in on the pre-order would have to wait until the morning of the 10th when the device became available in BestBuy, and of course Verizon Wireless stores. What may have seemed like a flop to some, actually produced “the best launch in history”. If you were one of what seemed like the few (like myself) that found yourself inside a Verizon store on the 10th you may have noticed that the overall foot traffic seemed a bit light to say the least.
I walked into my local store around 7PM on the 10th to find that I was only 1 of 5 actual customers, compared to the 25+ employees the store had in preparation for the onslaught that should have been the Verizon iPhone 4 official launch day. Video’s and pictures became flooding in throughout the day from various haters showing the 1-2 people at their local stores which clearly made it apparent that this expected launch was not what it should have been. Over the next few days we saw reports without official numbers that suggested Verizon was way off the mark, and nowhere near projected numbers in terms of iPhone 4 sales, but let’s take a look below at the response from Verizon themselves. Verizon Chief Executive Daniel Mead spoke to the Wall Street Journal in an effort to address the issue and said:
more than 60% of iPhone sales occurred online. That heavy activity online contributed to short lines on launch day, which were noted by many news outlets. “If we had not done online, you would have seen a much different flow in the pictures,” he said. In a few days, the company will double the number of stores that sell the iPhone, going from 4,000 to 8,000.
This was actually something I was trying to explain when I was questioned up and down about my personal device choices because the rumored online figures were said to be more than 500,000 units sold in the short 2 hour pre-order window. The other thing to consider is that this is not the only iPhone on the market. AT&T has had the iPhone for many years, and you can’t expect everyone to rush out and purchase a CDMA version of one of the most sought after devices in history, especially when it has been available on AT&T’s network for more than 6 months already (not to forget) the likelihood of the iPhone 5 being announced early this summer.
What I find even more interesting is the certain (sounding) comments that the Verizon CEO made in regards to LTE compatibility:
You’ll see more coming from Apple on LTE,” he said. “They understand the value proposition of LTE and I feel very confident that they are going to be a part of it.
Take this all for what it’s worth, but I am buying these statements for the simple fact that they certainly make sense to me. Only time will tell as we await the official numbers that Verizon will announce at their next earnings release. In the meantime, we will patiently wait for the next iPhone announcement and find out if Verizon will indeed sync-up with AT&T, or they will forever be 6 Months behind the curve. Let us know if you made the switch to Verizon’s iPhone in the comments below and if you did, what device were you using before hand?
Category: Apple News
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Co-owner and Editor-in-Chief of GizmoNinja.com.
During the day I work in graphic design and also do photography. By night I try to play with programming and code of all different types. I love the opportunity to write for the site and hope to see it grow as time goes on.