Facebook Set to Buy Mobile App Developer

| March 21, 2011 | Reply

AT&T is purchasing T-Mobile and now we hear that Facebook is purchasing Mobile App Developer Snaptu. Buying and selling is a way of life for American companies. With that said the question remains who benefits from these company buyouts? Does AT&T’s pending purchase of T-Mobile benefit T-Mobile customers? When the purchase of Snaptu by Facebook is competed will Facebook users benefit? Will   mobile Facebook users finally have an application with notifications that work? Current Facebook notifications on the android platform do not work. Do they work on the iPhone? We would love to hear your thoughts. Tells us what you think below.

 

 

Facebook has agreed to buy mobile application developer Snaptu, a move that would expand the social networking giant’s reach in the cellular phone market.

Snaptu specializes in applications for so-called feature phones, which are less powerful than smartphones. Such handsets make up an important part of the market. They accounted for roughly 69 percent of all phones and about 55 percent of overall sales in the United States, based on data from the Nielsen Company.

Even so, feature phones are increasingly ceding market share to their more advanced brethren. In the fourth quarter of 2010, smartphones, including the Apple iPhone 4 and Motorola Droid X, accounted for the five top-selling mobile phones — the first time a feature phone didn’t make the list, according to research firm NPD Group.

Snaptu aims to give consumers a smartphone-like experience on their feature phones. The company recently introduced applications for Facebook and LinkedIn, the online professional network, that work on 2,500 devices.

The development of the mobile app with Facebook, Snaptu said, led to a deeper relationship between the two companies.

“We soon decided that working as part of the Facebook team offered the best opportunity to keep accelerating the pace of our product development,” Snaptu said in a statement. “And joining Facebook means we can make an even bigger impact on the world.”

Snaptu did not disclose the price of the deal. But two Israeli newspapers reported that Facebook would pay as much as $70 million for the acquisition.

The company said the acquisition should close in the next few weeks.

 

Source: New York Times

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Category: Tech News

About the Author ()

Born and rasied in Marietta, Georgia. I am a gadget freak. I Remember playing with Tandy computers in the 70′s. I built computer systems in the early 90′s before Windows really got out on the market. I really enjoy technology and seeing how it has changed over the decades. My first cell phone weighed close to 10 pounds (back when pay phones were on every corner, and people owned beepers.) Devices I have owned include: Windows Touch Pro, Palm Pre, and the HTC EVO that I use daily.