VIZIO Jumps Into The PC, Laptop Game With New Products [CES]

| January 9, 2012 | Reply

Most people know Vizio for inexpensive but decent TV’s. More techy people know them for cheap tablets as well. Now you may know them for building sleek-looking computers that will hopefully be budget friendly as well. I don’t have any specs yet and they aren’t on the Vizio site but judging by looks I like what I see so far. Right now, they will be debuting 2 PC’s, 3 laptops, a 2.1 sound cube and a very think keyboard/mouse combo. In a press release Vizio explained its position on entry into the shrinking market:

 

Much like its entrance into the HDTV category nearly a decade ago, VIZIO believes it has identified a need in the PC world for a device that addresses a recent change in consumer behavior. Growing popularity in video streaming services has resulted in the need for personal computers that can stream content for a family movie night and put together an important business presentation the following day. The VIZIO PCs address this change by meeting both the entertainment and productivity demands.

VIZIO PCs will be a continued progression of the VIZIO Internet Apps (V.I.A.) Ecosystem, which provides a seamless, cohesive entertainment experience across multiple screens. As the V.I.A. experience spans across the brand’s HDTVs, Blu-Ray players, tablets and more, today’s announcement represents a natural extension of the experience over to the PC as well. Together with Windows, VIZIO’s PCs will deliver power, mobility and familiar ease of use, ensuring a fast, fluid and immersive user experience that distinguishes them from devices that function and those that are truly entertaining.

“PCs are often associated with productivity and the workplace, routinely lacking the excitement that would be expected with what and how consumers want to use their PCs today – as an extension of their entertainment experience,” said Matt McRae, Chief Technology Officer. “VIZIO wanted to change that. Our new line of VIZIO PCs are truly high quality and consumer focused, delivering enhanced multimedia capabilities while upholding our high standards of performance, style and design.”

Complete with high-performance hardware, the VIZIO PCs boast a clean system image optimized by Microsoft and an elegant industrial design incorporating authentic, high-quality materials that is sure to turn heads both on-the-go and in the living room. Known for HDTVs that boast stunning high-definition pictures, VIZIO engineered its new line of PCs to meet the same high-quality standards.

Always committed to pushing the envelope, VIZIO believes their groundbreaking PCs will alter the way consumers view computing. With entertainment at the heart of the VIZIO PCs, users will find that consuming content will be just as desirable as on their HDTV. With an already high demand for devices that are able to multitask between work and play, the consumer’s choices are limited. VIZIO accepted the challenge and has elegantly bridged both worlds to provide a Windows-based PC that offers a rich entertainment experience alongside tools needed for getting work done.

“We’re excited to see VIZIO enter the PC market and the positive impact they will have on the Windows ecosystem,” said Steven Guggenheimer, CVP OEM Division, Microsoft. “With their expertise in providing connected entertainment experiences and an innovative go-to-market approach, we look forward to working with VIZIO to bring premium consumer PCs to market.”

VIZIO anticipates its entry into the PC category will challenge consumers to expect more from their computers – enabling them to play as hard as they work. Discover more at www.vizio.com/ces#computers.

VIZIO anticipates its entry into the PC category will challenge consumers to expect more from their computers – enabling them to play as hard as they work. Discover more at www.vizio.com/ces#computers.

 

We will have more information about release dates and specs with pricing soon. Maybe they will be the first with the $700 ultrabook. Here’s hoping.

 

Tags: , , , , , , , , , , , , , , , , , , ,

Category: Tech News

About the Author ()

Co-owner and Editor-in-Chief of GizmoNinja.com.

During the day I work in graphic design and also do photography. By night I try to play with programming and code of all different types. I love the opportunity to write for the site and hope to see it grow as time goes on.